Giving you the masterminding tools
to reach your online goals.
“OUR JOB AS MARKETERS IS NOT TO CREATE MORE CONTENT, IT’S TO CREATE THE MINIMUM AMOUNT OF CONTENT WITH THE MAXIMUM AMOUNT OF RESULTS.”
- Robert Rose
What is content strategy?
Content strategy is a plan that delivers effective and engaging content that makes an impact with your customers.
It’s an increasingly important part of marketing that creates a journey from where your audience interact most (think social media and Google search) all the way to your website’s checkout. Content strategies can incorporate any media, including written, photography and video.
Most importantly, content strategies address your customers’ wants to help you to achieve your goals.
We can help you to...
- Identify your objectives
- Understand your audience
- Define your style and channel plans
- Create attention-grabbing content
- Target your audience
- Schedule content delivery
- Analyse your results
- Adapt to fine tune your content
Addressing your unique needs
Every business has different content strategy goals, some large, some small. We’ll provide bespoke solutions tailored to your needs.
After defining your objectives, Big Bee will create a bespoke package of content strategy support.
Our content services include...
Content strategy overview
Providing details of your objectives, vision, target audience and basic content parameters.
Content style guide
Outlining all you’ll need to achieve continuity in your content production.
Defining release days and times that are the most effective and building continuity and trust with your audience.
Content ideation support
Helping to get the creative juices flowing and cross-checking against the strategy.
Ensuring you’re directly connecting with your audience and addressing their needs and desires.
So that you can learn from successes and failures to make an impact on your audience.
Ongoing content strategy check-ins
To help keep you on track with your strategy, analyse and learn from your campaigns.
Whatever your needs, we can help.
For businesses with fewer than 10 employees our content strategy packages offer value for money strategic direction.
Organise the delivery of your content with a bespoke kanban-style content board to optimise and track content creation.
For websites in need of updating we assess the content, providing recommendations for usability, SEO, navigation and language.
Stuck with what to write? Our blog workshops provide strategic direction, a reference guide and tonnes of ideas to get started.
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