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Menu
  • Home
  • Content Services
    • Editing and Proofreading
    • Content Writing
    • Content Strategy
  • Blog
    • Content marketing strategy essentials
    • How to be playful with your website content
    • What makes content trustworthy?
    • How to tell if your content is successful
    • How to break through writer’s block
    • What to consider for new website content
  • Portfolio
  • About
    • Our Values
    • Meet the Queen Bee
  • Contact
cropped-BigBee-Logo-square-png
  • Home
  • Content Services
    • Editing and Proofreading
    • Content Writing
    • Content Strategy
  • Blog
    • Content marketing strategy essentials
    • How to be playful with your website content
    • What makes content trustworthy?
    • How to tell if your content is successful
    • How to break through writer’s block
    • What to consider for new website content
  • Portfolio
  • About
    • Our Values
    • Meet the Queen Bee
  • Contact
Menu
  • Home
  • Content Services
    • Editing and Proofreading
    • Content Writing
    • Content Strategy
  • Blog
    • Content marketing strategy essentials
    • How to be playful with your website content
    • What makes content trustworthy?
    • How to tell if your content is successful
    • How to break through writer’s block
    • What to consider for new website content
  • Portfolio
  • About
    • Our Values
    • Meet the Queen Bee
  • Contact

Content Strategy

Giving you the masterminding tools
to reach your online goals.

Get in Touch

“OUR JOB AS MARKETERS IS NOT TO CREATE MORE CONTENT, IT’S TO CREATE THE MINIMUM AMOUNT OF CONTENT WITH THE MAXIMUM AMOUNT OF RESULTS.”

- Robert Rose

What is content strategy?

Content strategy is a plan that delivers effective and engaging content that makes an impact with your customers.

It’s an increasingly important part of marketing that creates a journey from where your audience interact most (think social media and Google search) all the way to your website’s checkout. Content strategies can incorporate any media, including written, photography and video.

Most importantly, content strategies address your customers’ wants to help you to achieve your goals.

We can help you to...

  • Identify your objectives
  • Understand your audience
  • Define your style and channel plans
  • Create attention-grabbing content
  • Target your audience
  • Schedule content delivery
  • Analyse your results
  • Adapt to fine tune your content

Addressing your unique needs

Every business has different content strategy goals, some large, some small. We’ll provide bespoke solutions tailored to your needs.

After defining your objectives, Big Bee will create a bespoke package of content strategy support.

Get in touch

Our content services include...

Content strategy overview

Providing details of your objectives, vision, target audience and basic content parameters.

Content style guide

Outlining all you’ll need to achieve continuity in your content production.

Content calendar

Defining release days and times that are the most effective and building continuity and trust with your audience.

Content ideation support

Helping to get the creative juices flowing and cross-checking against the strategy.

Audience insights

Ensuring you’re directly connecting with your audience and addressing their needs and desires.

Content analytics

So that you can learn from successes and failures to make an impact on your audience.

Ongoing content strategy check-ins

To help keep you on track with your strategy, analyse and learn from your campaigns.

Whatever your needs, we can help.

Strategy Packages

For businesses with fewer than 10 employees our content strategy packages offer value for money strategic direction.

Content Board

Organise the delivery of your content with a bespoke kanban-style content board to optimise and track content creation.

£200

Content Review

For websites in need of updating we assess the content, providing recommendations for usability, SEO, navigation and language. 

£350

Blog Workshop

Stuck with what to write? Our blog workshops provide strategic direction, a reference guide and tonnes of ideas to get started.

£250

Find out more

It's our birthday! Big Bee Content One Year on...

Happy birthday to us! As Big Bee Content celebrate our first birthday, we reflect on a buzzing first year in business.

What is social proof?

Writing content is an investment. Niki May Blane shares 7 steps to ensure you get the best possible return.

How to maximise the potential of your content

Writing content is an investment. Niki May Blane shares 7 steps to ensure you get the best possible return.

5 strategies for spending less time posting to social media

Unless your business is social media, that's probably not how you want to spend your time. Fiona Phillips helps us cut back the social hours.

How to launch a YouTube channel

Jeff Horne gives his no-nonsense, step-by-step guide to starting a YouTube channel, including top tips for video production. Spoiler – it’s ok to make mistakes!

Why You Should Humanise Your Keywords

Stop talking to robots and start talking to humans. Emma Nassuada Ayres explains why SEO is about people, not algorithms.

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  • hello@bigbeecontent.com
  • 07734 261 359
  • hello@bigbeecontent.com
  • 07734 261 359
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