“OUR JOB AS MARKETERS IS NOT TO CREATE MORE CONTENT, IT’S TO CREATE THE MINIMUM AMOUNT OF CONTENT WITH THE MAXIMUM AMOUNT OF RESULTS.”
- Robert Rose
What is content strategy?
Content strategy is more than a plan incorporating content. It’s the outcome of deep research into your brand, audience and objectives that delivers effective and engaging content to achieve your communication and marketing goals.
An impactful content strategy will create a journey from where your audience interact most (think social media and Google search) through to your owned channels. Throughout this journey, your audience can interact with multiple media, from blogs to video and content design.
Most importantly, a content strategy will support an improved outcome for your audience and your organisation.
We can help you to...
- Identify your objectives
- Understand your audience
- Define your style and channel plans
- Create attention-grabbing content
- Target your audience
- Schedule content delivery
- Analyse your results
- Adapt to fine tune your content
Addressing your unique needs
Every business has different content strategy goals, some large, some small. We’ll provide bespoke solutions tailored to your needs.
After defining your objectives, Big Bee will create a bespoke package of content strategy support.
Our content services include...
Content strategy overview
Providing details of your objectives, vision, target audience and basic content parameters.
Content style guide
Outlining all you’ll need to achieve continuity in your content production.
Content calendar
Defining release days and times that are the most effective and building continuity and trust with your audience.
Content ideation support
Helping to get the creative juices flowing and cross-checking against the strategy.
Audience insights
Ensuring you’re directly connecting with your audience and addressing their needs and desires.
Content analytics
So that you can learn from successes and failures to make an impact on your audience.
Ongoing content strategy check-ins
To help keep you on track with your strategy, analyse and learn from your campaigns.
Whatever your needs, we can help.
Small Business Strategy Packages
For businesses with fewer than 10 employees we offer introductory content strategy packages to provide value for money strategic direction.
Content Board
Organise the delivery of your content with a bespoke kanban-style content board to optimise and track content creation.
£200
Content Review
For websites in need of updating we assess the content, providing recommendations for usability, SEO, navigation and language.
£350
Blog Workshop
Stuck with what to write? Our blog workshops provide strategic direction, a reference guide and tonnes of ideas to get started.
£250
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