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    • Editing and Proofreading
    • Content Writing
    • Content Strategy
  • Blog
    • What is Google’s ‘helpful content’ update, and why should you care?
    • Content marketing strategy essentials
    • How to be playful with your website content
    • What makes content trustworthy?
    • How to tell if your content is successful
    • How to break through writer’s block
    • What to consider for new website content
  • Portfolio
  • About
    • Our Values
    • Meet the Queen Bee
  • Contact
cropped-BigBee-Logo-square-png
  • Home
  • Content Services
    • The Content Hive
    • Email Marketing
    • Editing and Proofreading
    • Content Writing
    • Content Strategy
  • Blog
    • What is Google’s ‘helpful content’ update, and why should you care?
    • Content marketing strategy essentials
    • How to be playful with your website content
    • What makes content trustworthy?
    • How to tell if your content is successful
    • How to break through writer’s block
    • What to consider for new website content
  • Portfolio
  • About
    • Our Values
    • Meet the Queen Bee
  • Contact
Menu
  • Home
  • Content Services
    • The Content Hive
    • Email Marketing
    • Editing and Proofreading
    • Content Writing
    • Content Strategy
  • Blog
    • What is Google’s ‘helpful content’ update, and why should you care?
    • Content marketing strategy essentials
    • How to be playful with your website content
    • What makes content trustworthy?
    • How to tell if your content is successful
    • How to break through writer’s block
    • What to consider for new website content
  • Portfolio
  • About
    • Our Values
    • Meet the Queen Bee
  • Contact

Content Strategy

Giving you the masterminding tools
to reach your online goals.

Get in Touch

“OUR JOB AS MARKETERS IS NOT TO CREATE MORE CONTENT, IT’S TO CREATE THE MINIMUM AMOUNT OF CONTENT WITH THE MAXIMUM AMOUNT OF RESULTS.”

- Robert Rose

What is content strategy?

Content strategy is a plan that delivers effective and engaging content that makes an impact with your customers.

It’s an increasingly important part of marketing that creates a journey from where your audience interact most (think social media and Google search) all the way to your website’s checkout. Content strategies can incorporate any media, including written, photography and video.

Most importantly, content strategies address your customers’ wants to help you to achieve your goals.

We can help you to...

  • Identify your objectives
  • Understand your audience
  • Define your style and channel plans
  • Create attention-grabbing content
  • Target your audience
  • Schedule content delivery
  • Analyse your results
  • Adapt to fine tune your content

Addressing your unique needs

Every business has different content strategy goals, some large, some small. We’ll provide bespoke solutions tailored to your needs.

After defining your objectives, Big Bee will create a bespoke package of content strategy support.

Get in touch

Our content services include...

Content strategy overview

Providing details of your objectives, vision, target audience and basic content parameters.

Content style guide

Outlining all you’ll need to achieve continuity in your content production.

Content calendar

Defining release days and times that are the most effective and building continuity and trust with your audience.

Content ideation support

Helping to get the creative juices flowing and cross-checking against the strategy.

Audience insights

Ensuring you’re directly connecting with your audience and addressing their needs and desires.

Content analytics

So that you can learn from successes and failures to make an impact on your audience.

Ongoing content strategy check-ins

To help keep you on track with your strategy, analyse and learn from your campaigns.

Whatever your needs, we can help.

Strategy Packages

For businesses with fewer than 10 employees our content strategy packages offer value for money strategic direction.

Content Board

Organise the delivery of your content with a bespoke kanban-style content board to optimise and track content creation.

£200

Content Review

For websites in need of updating we assess the content, providing recommendations for usability, SEO, navigation and language. 

£350

Blog Workshop

Stuck with what to write? Our blog workshops provide strategic direction, a reference guide and tonnes of ideas to get started.

£250

Find out more

Will ChatGPT make copywriting obsolete?

With the launch of ChatGPT and You.com propelling AI into the mainstream, will copywriters be out of a job? It’s a hot topic right now. We did some digging...

Loxwood: A medieval marketing tale

Delivering an 82% boost in open rate and 371% boost in click rate in our historical Loxwood Joust email marketing campaign.

What is Google’s ‘helpful content’ update, and why should you care?

The ‘helpful content’ update is not one to ignore – it will affect anyone with SEO-first content or AI generated content on their website. Here’s the down low.

Top tips for harnessing creativity

Too many ideas buzzing about your head? Niki May Blane provides her top tips for harnessing creativity (and finally getting things done!)

10 ways to gain audience insights

Want to create content that your audience will love? You’re going to have to get to know them first. Here are 10 different ways to find out all you need...

Generate 27 content ideas with this 3-minute game

No word of a lie, this game will help you to generate 27 content ideas in just 3 minutes. Think it’s not possible? Read on my friend…

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  • 07734 261 359
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  • 07734 261 359
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